Site Profits Declining

Still making profits – but they're going down…

Non-website factors (product / service in decline).

Competitors are starting to dominate the webspace.

External economic drivers – customers are more price-conscious.

Value propositions not being effectively communicated.

"Clunky" technology – your website looks and behaves in "old-fashioned" ways.

Poor use of new media channels (Social Networking, Viral Marketing, Interactivity).