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A few interesting facts:

• Over 80% of websites have not been updated by their owners for 12 months or more.
• More than three-quarters of companies do not have any idea of what their websites are contributing to their business.
• A staggering 86% of websites are not technically optimised for Search Engines or Social Networks.
• Social Networking is now more important than Search Engine Ranking.

Web Presence Enhancement  goes way beyond "websites", "SEO" and "Page Rank" (though that's still important).

It is a detailed and intensive Strategic Marketing Process, that must be tailored to each company's specific needs.

It has the single-minded objective of making your company as visible as possible in all places on the internet, where such visibility matters.

What is "Web Presence Enhancement?

Today, "optimising" for search engines is not enough.

The prominence and visibility of your website is influenced by the prominence and visibility of other websites in which it features.

Social Network profiling, effective blogging and the strategic positioning of micro-sites are now more important than "Search Engine Ranking".

Web Presence Enhancement is WGG's term for expanding your influence and visibility on the internet.

More interesting facts:

• More than half the companies who have "bad press" on Social Network sites do not know about it..
• It is virtually impossible to remove material once it appears on Social Networks.
• The majority of companies do not have an off-line reputation management program – never mind one for on-line.
• 70% of consumers will believe "word-of-mouth" recommendations and condemnations, compared to only 14% who believe advertising or advertorial material.

"What happens in Las Vegas, stays in Las Vegas…" not true!
"What happens in Las Vegas, stays on Facebook!"

What is "Social Media Reputation Management"?

While you can say a lot about yourself on Social Networks and social media, others can too.

Social Media Reputation Management is a proactive process of making sure that what you say about your company (or yourself) minimises the risk of exposing you to negative reactions,comments and statements.

While social media are an important part of WPE, one needs to understand that once content is visible on many networks, it's practically impossible to remove.

Visual Attraction Development

This is not only about graphic materials. It's certainly true that your site needs to look good, but visual attraction is more about its overall message.

If your site is selling goods (eCommerce), then the quality of product images is paramount.

Visual attraction is also about simple and logical navigation.